WNT’s association with sport is extensive and its support encompasses individual sponsorship, through event sponsorship and running its own elite UCI Women’s cycle team. As part of the Ceratizit Group it sees these activities as reinforcing corporate values of Empathy, Fighting Spirit, Spirit of Pioneers, Sportsmanship, Team Spirit and Family. With these in mind and given WNT’s UK location in Sheffield, the opportunity to partner British Cycling and become title sponsor of the Sheffield Grand Prix was an easy decision to make.
The WNT Sheffield Grand Prix takes place on the 18th July and is part of British Cycling’s National Circuit Series, which visits towns and cities across the UK, with some of the UK and Europe’s leading cyclists taking part. These evening races draw huge crowds to witness the speed and endeavour of these elite racers who cover several laps of the circuit around the streets at speeds averaging more than 30 mph.
“We first got involved with sponsorship of this event in 2017 when it took on the role of the National Criterium Championship; that year Eileen Roe, a team member of what has evolved into WNT-ROTOR Pro Cycling our UCI Women’s team, was the then British Criterium Champion. We are happy to continue our association with the race as it is local to our facility in Sheffield and provides an ideal opportunity to entertain our customers and colleagues on what will be an exciting evening of racing. Sport, and cycling in particular is important to us as an organisation from not only a participation perspective, but also from the fact that we are closely associated with some of the leading manufacturers of high-quality cycle equipment,” says Tony Pennington, Managing Director.