[FREE WEBINAR] Effective Policy Deployment in Aerospace & Defence: From Strategy to Action
Date: Tuesday 17th November 2026
Time: 12.00pm – 12.50pm
Register Today!
Explore how Policy Deployment can help aerospace and defence leaders translate strategic priorities into aligned objectives, action and measurable progress.
About the session
Aerospace and defence manufacturers and their supply chains are operating in a period of strong demand and investment, bringing opportunities for growth alongside a continued focus on production capability, productivity, quality, delivery, resilience and complex customer requirements. The global commercial aircraft backlog surpassed 17,000 in July 2026, while the UK Defence Investment Plan is backed by £298 billion over four years.
Clear Strategy Deployment provides a structured way to connect these organisational priorities with the objectives, measures and activity being managed across programmes, functions and operational teams.
Join CQM Training & Consultancy for a free, practical 60-minute Lunch & Learn exploring Policy Deployment, also known as Hoshin Kanri, within an aerospace and defence manufacturing context.
The session will explore how longer-term strategic direction can be translated into focused priorities, measurable objectives, clear ownership and coordinated action throughout an organisation.
Alongside focused input from CQM, the session will include contextualised interactive elements, practical discussion and real-world examples, giving participants an opportunity to explore Policy Deployment within the types of environments, priorities and challenges familiar across aerospace and defence.
Discussion will consider the connections between strategy and areas including operations, engineering, quality, programmes, supply chain and Continuous Improvement, alongside the role of the X-Matrix, catchball, performance measures and regular review in maintaining alignment.
What we’ll explore
Subject to change the session is expected to cover themes including:
- The principles of Policy Deployment and Hoshin Kanri
- Translating strategic direction into focused priorities, objectives and action
- Creating alignment across functions, programmes and operational teams
- Understanding the role of the X-Matrix within Strategy Deployment
- Using catchball to explore ownership, dependencies, resources and feasibility
- Connecting strategic objectives with meaningful measures
- Establishing review routines that maintain visibility of progress
- Applying Policy Deployment within highly regulated, safety-critical and programme-driven environments
Examples and activities will be contextualised around familiar aerospace and defence priorities, which could include delivery performance, productivity, right-first-time quality, operational capability, supply-chain resilience and customer requirements.
Why attend?
This interactive session provides an opportunity to explore Policy Deployment through an aerospace and defence lens and consider how strategic priorities can be translated into clearer, coordinated activity across an organisation.
Participants will gain practical insight into the connections between strategy, priorities, objectives, actions, measures, ownership and review, alongside an introduction to approaches that can strengthen alignment throughout the Strategy Deployment process.
The Lunch & Learn will also provide an opportunity to apply the thinking through contextualised activities, discuss real-world examples and exchange perspectives with professionals from across aerospace, defence and its supply chain.
Who should attend?
The session will be particularly relevant to professionals working within aerospace and defence manufacturers and their supply chains, including:
- Senior, Functional and Departmental Leaders
- Operations and Manufacturing Leaders
- Operational Excellence and Continuous Improvement Leaders
- Programme and Project Leaders
- Engineering and Manufacturing Leaders
- Strategy and Transformation Leaders
- Quality and Business Improvement Professionals
- Supply Chain and Procurement Leaders
- Professionals involved in developing or deploying organisational strategy
Your facilitator – Andy Cheshire
Andy Cheshire, Managing Director at CQM Training & Consultancy, brings extensive experience of Continuous Improvement, Operational Excellence, leadership and Strategy Deployment within advanced manufacturing environments.
His manufacturing career has included senior Continuous Improvement, operations, project and commissioning roles, giving him practical experience of leading improvement and organisational change within complex production environments.
Through CQM, Andy has personally delivered development programmes within aerospace and defence organisations including BAE Systems and Teledyne, bringing direct sector experience into his facilitation.
Andy will use this combination of industry and development experience to connect Policy Deployment principles with relevant examples from advanced manufacturing.
About CQM Training & Consultancy
CQM works across aerospace, defence and advanced manufacturing, supporting organisations to develop capability across Operational Excellence, Continuous Improvement, Lean Six Sigma, leadership and Strategy Deployment.
We are members of ADS Group and the North West Aerospace Alliance (NWAA) and are an SC21 training provider, helping us remain closely connected with capability development across aerospace and defence manufacturers and their supply chains.
Our programmes combine structured development with practical application and can be contextualised around organisational priorities, operational environments and existing improvement approaches.
